OBJECTIVES
What You Will Learn in This Master’s Degree
This master’s program teaches you how to create, lead, and grow companies in a global, digital, and constantly changing world.
It will enable you to:
- Understand how the global market works: How economic and political changes around the world affect your business, whether local or international.
- See how everything connects within a company: Economics, sustainability, innovation, strategy, digitalization, and international markets—and how to use all of this to make better decisions.
- Expand businesses into other countries: Design real plans to take a business abroad, using AI, organizational efficiency, and social responsibility.
- Lead teams and projects: Lead people, communicate effectively, manage talent, make decisions, and solve problems in fast-changing environments.
- Create and manage your own business: During the master’s program, you will work on a real business project from scratch.
- Build profitable and responsible companies: Learn how to generate revenue, innovate, and at the same time create a positive impact on society.
If You Want to Grow Professionally
You will understand how companies operate today: how decisions are made, which business models work and which don’t, and how a results-driven organization is structured.
By the end of the program, you will be able to:
- Analyze a business or company and propose changes to improve results.
- Lead and manage teams or projects, knowing what you want to achieve and how to do it.
- Use digital tools and technologies such as Big Data or AI to optimize results and make data-driven decisions instead of relying on assumptions.
- Communicate your professional value—what you bring to the table—with clarity and confidence.
If You Want to Become an Entrepreneur
From day one, you will create and validate your own business idea—a real project.
Your professors will guide you step by step, because they have already done it themselves.
You will learn to:
- Define a business model that works and is ready to scale.
- Manage budgets and understand financial statements so you always know where you stand and can plan the next step.
- Manage financing: learn how to secure capital and/or investors for your business.
- Validate your business idea quickly to avoid wasting time and effort.
- Avoid and detect common mistakes in the early stages—the sooner, the better.
- Find and learn how to sell to your customers, whether your business is local or international.
If You Aspire to Work in Large Companies and Multinationals
This master’s program prepares you to perform in companies that operate in multiple countries, with hybrid or remote teams around the world.
This is the most important part of the program, because it multiplies your opportunities and makes things easier for you:
- You will become a professional qualified to work for companies around the world that you currently would not be able to access.
- You will be able to work from Barcelona or anywhere else for an American or Japanese company, for example.
You Will learn to:
- Understand how international markets work and identify opportunities in different countries.
- Work with people from different cultures and adapt to different ways of doing business.
- Manage teams and projects, even if they are on the other side of the world.
- Identify and take advantage of professional opportunities beyond your city.
